EXPERIENTIAL: Trade show stands: SwissCell at The Professional Beauty Show
Super-premium skincare brand, SwissCell, had been introduced to consumers at The AntiAgeing Show only a few months prior to this next outing; at The Professional Beauty Show. At The Professional Beauty Show the primary audience were the owners and buyers for spas, apothecaries and boutiques from all over the UK. As was the case at…
EXPERIENTIAL: Trade show stands: SwissCell at The AntiAgeing Show
SwissCell is a super-premium brand in the skincare sector; when it introduced itself to UK consumers with its first exhibition presence it was critical that the stand design and build, alongside the visitor journey, exemplified the persona and quality of the brand. As a prelude to the UK introduction, their products had been available through…
BRAND (ALIGNMENT): Brand/logo guidelines tool: Simply Guidelines
Simply Guidelines was developed by PDAs brand implementation team in response to the growing demand for clarity and consistency in the general deployment of brands and logos. We supply the product directly to the end-user organisation or via white-label through PR and strategic agencies. Thinking from the point of view of someone working within an…
E-MARKETING: Website: The Guild of Entrepreneurs Trust
The establishment of a base of charitable work is a keystone of the activity of a Guild. When the Guild of Entrepreneurs set up its own charitable trust, we were asked to produce its website. Somewhere between a calling card, an invitation and a set of instructions, the website needed to be elegant, clear…
BRAND: Corporate ID: Cyber Primed
Cyber Primed is the most robust quality standard in the UK (and beyond) for people-focused cyber security. The logo needed to function not only as a brand, but also a badge/accreditation mark for organisations that had been recognised has having achieved the stringent compliance measures required by the standard. Such organisations are said…
E-MARKETING / ADVERTISING: Web banners: LEDChoice
LED lightbulbs, at an affordable price point, have come on leaps and bounds in just the last 2 or 3 years. Sophisticated consumers understand the jargon, but for everyone else the benefits of the product need to be made clear, where more often than not the reasons for switching from old fashioned lightbulbs to LED…
E-MARKETING: Website and brand: IRYS
IRYS is an award-winning, dynamic and inspirational training and development consultancy. Feedback from IRYSs clients described that the company was energetic, bright and had a substantial, business-like approach to the delivery of its products and services. These attributes were incorporated into the design of the website as was IRYSs very unique visual style. At the…
E-MARKETING: Website: The Guild of Entrepreneurs
The heritage of the Guilds in the City of London spans 700 years and so establishing a new City Guild is nothing short of a historic moment. Being part of the fabric of a Guild is an honour for those involved, with clarity about the Guilds message and purpose being paramount from the outset. We…
BRAND: Corporate ID: IRYS
IRYS is an award-winning, dynamic and inspirational training and development consultancy. At their core is an approach that their clients have repeatedly described as being energetic, bright and business-like. Naturally, these attributes found their way into the heart of IRYSs identity where they were partnered with IRYSs unique visual style to arrive at the brand.…
BRAND: Corporate ID / brand guidelines: IGD
IGD are a leading industry think-tank for the food and and non-food grocery sector. Their new brand reflected the heritage of the organisation (that is now over 100 years old) as well as their now truly global reach. IGD’s members and clients, as well as UK government departments regard the logo as a mark…
EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!
An award winner! Officially voted the Best Large Stand at the BDIA show! Philips Sonicare had a lot to talk to dental professionals about at this event. There was a new flagship electronic toothbrush and a ground-breaking electronic flossing product, and Philips was also entering the tooth-whitening market. The Philips Sonicare stands were developed…
EXPERIENTIAL: Shopping centre roadshow: Philips at Westfield
To influence purchase intent, there’s nothing more effective than taking the product to the customer; especially at Christmas time. And, there was a double-whammy here! Philips had two sets of customers to satisfy; the general public and Boots. Philips wanted to raise awareness of their products as Christmas gifts and drive sales through Boots. Members…
Our take on AUDITING: MARKETING ACTIVITY AND ASSETS
>>>We recently helped one client save 400,000.00 on their marketing spend and saved another client almost 100,000.00 on their spend.<<< Over the years, PDA has specified, procured and managed almost every form of marketing activity and asset there is. So, we know how much they really cost, and, when and how they should be used.…
PRINT: Micro-brochure: IGD Shoppertrack
The grocery industry think-tank, IGD, gathers together vast amounts of data from its research activities. IGD wanted to provide its members with some thought-provoking  snapshots of some of the key numbers so as to raise awareness of and promote its new Shoppertrack product. By standing up on desks like a greetings card, but still…
E-MARKETING/COMMS: Interactive sales brochure [concept]: IGD trade briefing
When you have a substantial (e)mailing list of customers, an interactive PDF provides an instant, downloadable, interactive environment for your target audience to take away. iPDFs such as these for IGD, for seminars with Sainburys, augments traditional printed brochure activity and offers a more tailored approach to catering for customers contact preferences. The iPDF contains…
EXPERIENTIAL: Exhibition stand: Philips AVENT
Philips AVENT products are renowned for their quality, safety and innovative approach for babies and young children. The product portfolio recently broadened to encompass the needs of a wider age range of children and their families/parents. Philips annually embarks upon a series stands at UK babyshows; where consumers can find out about the whole AVENT…
EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show
Philips had not one, but three, innovative skincare products to show to visitors of the Anti-Ageing Show. These were premium products and needed a premium, but accessible, platform for their introduction to prospective purchasers. The layout of the stand made it very easy for visitors to access and actually try the products, there and then.…
PRODUCTION: Point Of Purchase unit: Philips Sonicare
There’s no better form of promotion than putting the product into the hands of your target market. And, in the professional healthcare sector, you actually have two levels of customers to directly engage with. Your product needs to appeal to (dental) professionals so that they in turn will recommend it to their patients. These Point…
E-COMMS / PRINT: Download and printable PDF: UK PLC report
The presentation style of this report was intended to be discussion-provoking, but not to be leading or overbearing. The sponsors wanted to encourage the readers to make up their own minds about the subject matter. Taking its cues from the style of ‘government white papers’ the design offered a serious face, whilst also introducing some…
PRINT: Insurance sector poster: Ageas
 Insurance company, Ageas, wanted to ensure that all of its motor insurance agents complied with new requirements concerning valid registrations. This poster carried the message in an interactive format – by telling the story as it was unfolded in 3 stages, from the A4 envelope it arrived in to a giant A1 poster…
E-MARKETING: Website and brand: AMS Website
AMS is a strategic management consultancy that provides integrated support, guidance and leadership to organisations as they approach operational/structural change or realignment to address external influences, or the introduction of a new or improve product or service. The work that AMS conducts is complex and brings together every relevant strand of an organisation. It was…
PRODUCTION: Free Standing Display Unit: Philips Sonicare
High impact at front of store. Free-Standing Display Units (FSDUs) will be familiar a very familiar sight to everyone who visits supermarkets and high street retailers. These temporary structures are used to push products right into shoppers line of sight at the most highly trafficked areas of the store. It comes as no surprise that…
EXPERIENTIAL: Demo room: NEC at The O2
As one of the key partners of The O2 in London, NEC was given a large room beneath the very seats of the stadium itself. The room was designed and built as a showcase of the latest NEC technology in a completely interactive environment so that when NEC’s clients were brought in to the…
E-MARKETING/COMMS: Interactive PDF: PDA legal services
Click here to download the iPDF PDA’s legal sector team wanted to offer a brochure of their legal products to the widest possible audience. It’s considered good practice in the legal sector to share learning and information and so this virtual catalogue was deployed in preference to traditional print, so that it would be shared…
ADVERTISING: Trade press: YMT Extraordinary
YMT were looking for a fresh approach for their advertising in engineering trade publication. What stood out so clearly for us was YMT’s sharp attention to detail, class-leading standards of customer service and their high-quality-vs-price product offering – on the premise of which we developed the ‘Extraordinary!’ campaign. People in the industry were talking about…
E-COMMS / PRINT: Download and printable PDF: Attitudes To UK Industry study
A very good way to make data understood is to make it approachable. Industrial strength communicators Cadence, wanted to publish information from their sponsored Attitudes To UK Industry study, through a snapshot report of the data that had been gathered. Approachability has of course, to be balanced with an appropriate measure of seriousness. To meet…
BRAND: Corporate ID: Attitudes to UK Industry
Influential strategic communications agency, Cadence, wanted to invigorate debate around attitudes to UK industry. Its a subject that most people have an opinion on; especially in the current economic climate. The debate would be underpinned by robust data, gathered from polling representative samples of the UK public, to form a barometer of national opinion, and…
E-COMMS: interactive PDF: IGD Impact Report 2012
Following the success of the 2011 Impact Report, 2012s was to be an evolution of a familiar theme. It would then, take its flavour from the tone of the previous years, but with a sharp refresh of accents and a few twists in the mix. The Impact Report is engineered to stand apart from most…
BRAND / PRINT: Certificates: IRYS
Give credit where its due! IRYS is a dynamic training and development consultancy. Its delivery of training courses match the vibrancy of its brand and so therefore, do the certificates that are issued to candidates who attend the sessions. Hanging a certificate on a wall is feather in your cap. And, like a display feather,…
E-COMMS / PRINT: Emailed and printed PDF: Ageas escape of water campaign
This is an example of a piece of e-communication that was intended to reduce business and consumer spend(!) by encouraging businesses and consumers to check their building’s water pipes to avoid an escape of water over the Winter period. We are all only too familiar with the deluge of spam in our email inboxes…
E-COMMS / PRINT: iPDF and printed brochure: IGD Impact Report 2011
IGD leads and is engaged in a many charitable projects within the food and grocery industry and they publish an annual report on this activity. IGD is aware that ‘traditional’ annual reports can fall into the trap of simply containing a lot of numbers (that most people won’t bother to read) and what is so…
E-COMMS / PRINT: Interactive PDF: IGD water resource report
IGD provides research and analysis to governments, large corporations and other industry-leading organisations. They are concerned with the accessibility and proliferation of that information across the right channels and so a dual-pronged methodology was used to deliver the report. The report was printed and delivered in paper. It was also constructed as an interactive-PDF that…
PRINT: Event brochure: IGD Skills Summit
As many as 1 in 7 of all jobs in the UK are directly connected with the grocery industry, yet the sector sometimes struggles to attract and retain suitable employees. IGD devised and hosted their Skills Summit to promote awareness and discussion of the issue. The brochure that accompanied the event brought the issue…
EXPERIENTIAL: Training event management: Philips
Philips wanted to host an event to provide training to specialist sales teams to help drive awareness and sales of a new health & wellbeing product. Such events take place ‘behind the scenes’ but are critical to the successful launch and deployment of specialist consumer products. The room (a gallery in central London)…
E-MARKETING: Website: Cadence
Cadence are a very intelligent and influential strategic communications agency. They have a great deal to talk about and their world never stands still. Their new website had to convey a lot of information – that would be very frequently updated with news, posts and media centre assets – but at the same time…
EXPERIENTIAL: Exhibition stand graphics: IGD Impact campaign
As part of its Impact campaign, IGD wanted a 5m run of exhibition panels that described the impact that IGD’s work had on the food and grocery industry. Just as they are designed do in the natural environment, the striking colours from the nature images lured exhibition delegates in to read the copy on…
ADVERTISING: Consumer/Trade press: Kawasaki
Kawasaki had been building upon their strong reputation for the quality, power and versatility of their working vehicles. The ‘All-rounders’ campaign featured themes and situations that would be familiar to the target audience – with a memorable twist, of course. OUR TAKE ON ADVERTISING: On average, an ad on an exhibition stand…
ADVERTISING: Trade press: YMT Revolution
Following the ‘Extraordinary!’ campaign, YMT wanted to advertise some premium brand products at bargain prices. This was a bolt out of the blue for the industry – or as we put it, an ‘Industrial Revolution!’. The Cyrillic font didn’t make it into print, but as you can see, the revolutionary red stripes did! …
ADVERTISING: Trade publication [advertorial concept]: MWH
When you’re the industry leader, you’re bound to have some good stories to tell. Editorial often contains real gems of information that the client organisations really want the reader to digest and remember. Well, why not have a format that makes the message memorable, easy to read and heightens brand awareness into the bargain?…
ADVERTISING: Trade publication [advertising concept]: MWH
In a sea of technical publications, typically crammed with words, we created this conceptual ad for MWH Soft, to stand a long way out from the crowd. The subject matter in this market place is highly specialised, with those in the industry taking great pride in their level of knowledge and expertise. We made a…
BRAND: Corporate ID / brand guidelines: Kaleidoscope
Kaleidoscope was the name given to an international project that brought together the cutting edge of learning and knowledge in the digital science industry, from all over Europe. The brand identity had to be inclusive to reflect the accumulation of expertise – as well as the multinational partnerships that were the projects constituents. …
EXPERIENTIAL: Trade show/exhibition stand: Philips Sonicare FlexCare launch
When Philips Sonicare launched their newest innovation, the FlexCare electronic toothbrush, to the UK dental sector, they wanted to ensure that their visitors understood the product inside out. The stand was built to usher visitors through a journey – learning about the heritage of the product through demonstrations and actually trying the product (that…
EXPERIENTIAL: Trade show stand: Novartis Pharmaceuticals
When you’re selling to doctors and medical trusts, you have have to be more than sure that you have all of the answers. In the past, that meant a lot of blurb on pharmaceutical trade show stands – not surprising, when of course, the customers are purchasing for someone else and can’t actually try…
PRINT: Product & services catalogue / Corporate brochure: MWH
Wallingford Software commissioned a catalogue of their water management software. The catalogue would not only provide solid case studies as working examples of the products, but also include details of the heritage and vision of the company. Potentially then, there would be a lot of copy! The elegance of the cover set the tone…
PRINT / EXPERIENTIAL: Corporate event materials: IGD clapperboard invitations
IGD’s events for their members are anything but ordinary. Based upon a big night a out at a glamorous hotel, the venue and the materials were produced around the theme of a movie premiere. Taking a very tactile and novel approach, and wanting to encourage real interaction, the tickets for the event were actually produced…
PRINT: Product & services catalogue / Corporate brochure: Ergro
Building construction and refurbishment company, Ergro, recognised that not all of their potential customers wanted all of their products and services, so we produced an adaptable brochure in the form of a folder and separate inserts. Stepping away from traditional building site images, we used images of forms from the natural world to describe…
PRINT / EXPERIENTIAL: Evaluation brochure: Philips Shavers
One of the best ways to sell a product or service is to create ambassadors for it. This brochure was part of a pack that was given to retail staff so that they could evaluate a flagship product. By encouraging the evaluators to question and provide comments, they became thoroughly engaged with the product…
Our take on BRAND
How many times has any of us gone into a bar and asked for a Coke? (When actually, all we wanted was a cola). It was reported that in the late 1990s over 80% of BMW 3-Series drivers in the UK signed on the dotted line to acquire their vehicle without even test-driving it first.…
Our take on PROJECT MANAGEMENT and IMPLEMENTATION
Micro detail from a helicopter viewpoint. We dont sit in a single discipline/media silo, which means that we offer the bigger picture to our clients by bringing together the knowledge and experience from across all of our marketing activities to inform communication strategy and activation. Whether or not weve been involved in the strategic development…
Our take on PRINT and PRODUCTION
On a coffee table full of publications, how do you ensure that its your brochure that gets picked up? A lot like playing a musical instrument in a band a good piece of print has purpose, is recognisable and leaves space [for the information] to breathe. We apply the same principles and attention to detail…
Our take on E-MARKETING and E-COMMUNICATION
Whats in it for me? (Youll need to have an answer to this one fast.) Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core. Although there are a…
Our take on EXPERIENTIAL
Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer but that they did make their decision, on average, 35 minutes after entering the shop. A decision-makers purchase/selection intent is greatly influenced by the experience of interacting…
Our take on WHITE-LABELLING
We’re happy to lend a helping hand – from underneath your umbrella. We partner PR agencies, design agencies, marketing agencies, production agencies and others. We know how they work, we understand the challenges that they face and we fit in just nicely. Just recently, working under someone-else’s flag, we’ve: Produced event invitations Project-managed part of…
Our take on ADVERTISING
On average, an ad on an exhibition stand has only 3 seconds to capture an individuals attention before the visitor moves on. In a magazine, this falls to just 1.6 seconds and online its a miniscule 1.2 seconds. Advertising can only become successful if its noticed and remembered. Thumb through any publication or website that…