ADVERTISING: Trade publication [advertorial concept]: MWH
When you’re the industry leader, you’re bound to have some good stories to tell.
Editorial often contains real gems of information that the client organisations really want the reader to digest and remember. Well, why not have a format that makes the message memorable, easy to read and heightens brand awareness into the bargain?
Advertising meets PR in this concept of a format for advertorial that not only ‘owns’ the page that it’s on, but also stands proudly out from the copy-bound pages all around it.
OUR TAKE ON ADVERTISING:
On average, an ad on an exhibition stand has only 3 seconds to capture an individual’s attention before the visitor moves on. In a magazine, this falls to just 1.6 seconds and online it’s a minuscule 1.2 seconds.
Thumb through any publication or website that contains a lot of ads and there will be a handful that capture your attention. Flick through the same publication again and it will probably be the same ads that hook you long enough for you to look at them.
There are some hooks that are industry-specific, but most can be applied to advertising for any sector. We appreciate and understand the use of both.
Effective ad design and production is only the start. We employ tracking information so that you can measure the return on investment.
We also introduce features into ads that promote customer interaction as well as working with PR agencies to align activities and strengthen awareness.