E-COMMS / PRINT: Emailed and printed PDF: Ageas escape of water campaign
This is an example of a piece of e-communication that was intended to reduce business and consumer spend(!) by encouraging businesses and consumers to check their building’s water pipes to avoid an escape of water over the Winter period.
We are all only too familiar with the deluge of spam in our email inboxes – which sometimes means that important/relevant information can unfortunately, be overlooked. So, these short but informative PDFs, sent to the target audience via email, were engineered to grab attention through advertising ‘hooks’ but with a clear ‘non-sales’ flavour.
OUR TAKE ON PRINT:
On a coffee table full of publications, how do you ensure that itâ€™s your brochure that gets picked up?
A lot like playing a musical instrument in a band â€“ a good piece of print has purpose, is recognisable and leaves space [for the information] to breathe.
We apply the same principles and attention to detail to print as we do to all other media â€“ the hooks & triggers, simplicity & ease of navigation, and integration with the wider brand and product message.
We recognise that for a variety of reasons the prevalence of print is shifting under the limelight of electronic communications and media (iPads, Kindles, mobile devices and of course, email, et al). But far from shrinking away, print has new purpose as aÂ tangibleÂ format for delivering a message.
Besides the design work, we specify the print, handle the production, delivery and fulfillment (where necessary) and also storage if required.
We produce print in all languages. We can also supply the work as interactive PDFs (like mini downloadable websites) so that clients can distribute it via email and their website.