E-marketing: Website: CyberPrimed
CyberPrimed is the most comprehensive people-focused information/cyber security and data protection benchmark available in the UK, today.
This business sector never stands still and so their website needed to present a clear message with ready access to news stories, as well as being adaptable for downloadable materials.
And, with the ‘people-focussed’ aspect firmoy in mind, we did away with reams of copy on and instead deployed infographics on the homepage and selectable ‘reveal/expanding’ sections of information on subsequent pages.
OUR TAKE ON E-MARKETING/COMMUNICATION:
Whats in it for me?
(You’ll need to have an answer to this one fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise its all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we establish appropriate Cookie and controls (to comply with privacy regulation) and subject to visitor choices we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.