E-MARKETING/COMMS: Interactive PDF: PDA legal services
PDA’s legal sector team wanted to offer a brochure of their legal products to the widest possible audience.
It’s considered good practice in the legal sector to share learning and information and so this virtual catalogue was deployed in preference to traditional print, so that it would be shared amongst far more legal professionals than could possibly be achieved by other means.
The iPDF contains (at least) exactly the same information as any printed material, but with all of the functionality of a mini-website. Once you’ve downloaded the iPDF, you can carry it around with you – in exactly the same manner as any other PDF.
The added benefits (vs print) are that it can be shared via email, it can contain interactive content (web links, emailed links, further reading, video material), it can replace PowerPoint presentations, readers & presenters can skip to exactly what they want to see next, and oh yes, it can also be printed by any standard office printer.
OUR TAKE ON E-MARKETING/COMMUNICATION:
“What’s in it for me?”
(You’ll need to have an answer to this one; fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) – and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we install appropriate Cookie controls (to comply with privacy regulation) and subject to visitor choices we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.