E-MARKETING: Website and brand: AMS Website
AMS is a strategic management consultancy that provides integrated support, guidance and leadership to organisations as they approach operational/structural change or realignment to address external influences, or the introduction of a new or improve product or service.
The work that AMS conducts is complex and brings together every relevant strand of an organisation. It was determined however, that their initial online presence should juxtapose this, to be a simple, extended calling card.
But, a ‘simple calling card’ with just 2 colours in its palette can still be memorable; with a lot of fresh, clear space for the information to breathe and very, very bold, bright red!
OUR TAKE ON E-MARKETING/COMMUNICATION:
“What’s in it for me?”
(You’ll need to have an answer to this one; fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we install appropriate Cookie controls (to comply with privacy regulation) and subject to visitor choices we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.