E-MARKETING: Website: Cadence
Cadence are a very intelligent and influential strategic communications agency. They have a great deal to talk about and their world never stands still.
Their new website had to convey a lot of information – that would be very frequently updated with news, posts and media centre assets – but at the same time had to be very easy for visitors to approach and navigate.
The solution was a website that is driven by ‘dynamic’ content and underpinned by a very simple visitor interface. An additional (and very intentional) bonus is that websites of this type (led by dynamic content) are favoured by search engines so that the online credibility of the website continues to grow with each and every post or update that Cadence make.
OUR TAKE ON E-MARKETING/COMMUNICATION:
“What’€™s in it for me?”
(You’ll need to have an answer to this one; fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we install appropriate Cookie controls (to comply with privacy regulation) and subject to visitor choices we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.