E-MARKETING: Website: The Guild of Entrepreneurs Trust
The establishment of a base of charitable work is a keystone of the activity of a Guild. When the Guild of Entrepreneurs set up its own charitable trust, we were asked to produce its website.
Somewhere between a calling card, an invitation and a set of instructions, the website needed to be elegant, clear and uncluttered. It also had to project obvious visual clues as to the Trusts connection to the Guild, whilst retaining its own identity; a reflection of the real-life status and relationship between the Guild itself and the Trust.
OUR TAKE ON E-MARKETING/COMMUNICATION:
Whats in it for me?
(You’ll need to have an answer to this one fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise its all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we establish appropriate Cookie and controls (to comply with privacy regulation) and subject to visitor choices we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.