E-MARKETING: Website: The Guild of Entrepreneurs
The heritage of the Guilds in the City of London spans 700 years and so establishing a new City Guild is nothing short of a historic moment. Being part of the fabric of a Guild is an honour for those involved, with clarity about the Guilds message and purpose being paramount from the outset.
We were delighted and proud therefore, to be asked by the newly formed Guild of Entrepreneurs (of the City of London) to produce their holding and then formal website.
Relative to the history of the City of London, the organisation is in its infancy, but has a monumental tradition behind it and so the website had to be flexible and adaptable as the message from the Guild expanded (and it continues to do so). A customised version of a standard web platform ensures ready editorial control and room for expansion.
OUR TAKE ON E-MARKETING/COMMUNICATION:
Whats in it for me?
(You’ll need to have an answer to this one fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise its all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we establish appropriate Cookie and controls (to comply with privacy regulation) and subject to visitor choices we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.