EXPERIENTIAL: Trade show stand: Novartis Pharmaceuticals
When you’re selling to doctors and medical trusts, you have have to be more than sure that you have all of the answers. In the past, that meant a lot of blurb on pharmaceutical trade show stands – not surprising, when of course, the customers are purchasing for someone else and can’t actually try before they buy!
The solution is to provide an open and accessible platform to bring the suppliers and customers swiftly together to discuss business.
Approachable and simple, striking and bright – and with out oceans of blurb in the graphic panels (prescribing information is on the leaflet!).
OUR TAKE ON EXPERIENTIAL:
Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer â€“ but that they did make their decision, on average, 35 minutes after entering the shop.
A decision-makerâ€™s purchase/selection intent is greatly influenced by the experience of interacting with the product at first hand.
Itâ€™s not just what you say or show thatâ€™s important â€“ itâ€™s also how your customersÂ feelÂ havingÂ experiencedÂ what you have to offer.
Think about moving home â€“ certainly, youâ€™ll have a check-list of must-have attributes for the new residence, but as property experts will comment; the house-hunters are also looking to buy into theÂ lifestyleÂ that they perceive the new home will give them.
So, we encourage our clients to consider the entire customer journey, so that every aspect of the product experience is brought together in concert to add strength and presence to the productÂ andÂ brand.
We produce the format and the platforms for the means to take the product to the target audience and then for follow-up contact and regular updates to keep the product (and brand) front-of-mind.