EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!
An award winner! Officially voted the Best Large Stand at the BDIA show!
Philips Sonicare had a lot to talk to dental professionals about at this event. There was a new flagship electronic toothbrush and a ground-breaking electronic flossing product, and Philips was also entering the tooth-whitening market.
The Philips Sonicare stands were developed especially to provide dental professionals with every opportunity to interact with the latest products, to use them in brushing booths (with running water and dental nurses on hand to help!), to ask questions and to take the new products home to continue their evaluation.
OUR TAKE ON EXPERIENTIAL:
Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer, but that they did make their decision, on average, 35 minutes after entering the shop.
A decision-makers purchase/selection intent is greatly influenced by the experience of interacting with the product at first hand.
Its not just what you say or show that’s important its also how your customers feel having experienced what you have to offer.
Think about moving home certainly, you’ll have a check-list of must-have attributes for the new residence, but as property experts will comment; the house-hunters are also looking to buy into the lifestyle that they perceive the new home will give them.
So, we encourage our clients to consider the entire customer journey, so that every aspect of the product experience is brought together in concert to add strength and presence to the product and brand.
We produce the format and the platforms for the means to take the product to the target audience and then for follow-up contact and regular updates to keep the product (and brand) front-of-mind.