EXPERIENTIAL: Trade show stands: SwissCell at The Professional Beauty Show
Super-premium skincare brand, SwissCell, had been introduced to consumers at The AntiAgeing Show only a few months prior to this next outing; at The Professional Beauty Show.
At The Professional Beauty Show the primary audience were the owners and buyers for spas, apothecaries and boutiques from all over the UK. As was the case at The AntiAgeing Show, the SwissCell stand needed to exude their brand experience and visitors would be able to learn about the products and science behind them, as well has having the opportunity to receive and hand or face treatment. Ultimately, the stand was a 4m tall call-to-action to stimulate discussion between SwissCell and commercial clients.
As was intended when the stand was designed and fabricated for its previous outing at The AntiAgeing Show, the bespoke modules performed seamlessly and perfectly.
OUR TAKE ON EXPERIENTIAL:
Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer but that they did make their decision, on average, 35 minutes after entering the shop.
A decision-makers purchase/selection intent is greatly influenced by the experience of interacting with the product at first hand.
Its not just what you say or show thats important its also how your customers feel having experienced what you have to offer.
Think about moving home certainly, youll have a check-list of must-have attributes for the new residence, but as property experts will comment; the house-hunters are also looking to buy into the lifestyle that they perceive the new home will give them.
So, we encourage our clients to consider the entire customer journey, so that every aspect of the product experience is brought together in concert to add strength and presence to the product and brand.
We produce the format and the platforms for the means to take the product to the target audience and then for follow-up contact and regular updates to keep the product (and brand) front-of-mind.