EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show
Philips had not one, but three, innovative skincare products to show to visitors of the Anti-Ageing Show. These were premium products and needed a premium, but accessible, platform for their introduction to prospective purchasers.
The layout of the stand made it very easy for visitors to access and actually try the products, there and then. The turnover of visitors was going to be high, but as these products are for personal care, it was important that no-one felt rushed or overcrowded – but at the same time, there needed to be a swift throughput if the product was going to be shown to as many visitors as possible.
This was achieved with highly visible branding and product information that formed an umbrella over three self-contained demonstration stations; each of which were styled in the manner of health spa treatment areas, and individually staffed by a beauty expert (with all of the consumables that they needed, tucked away out of site, so that they could stay at their posts).
A beautiful solution!
OUR TAKE ON EXPERIENTIAL:
Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer, but that they did make their decision, on average, 35 minutes after entering the shop.
A decision-makers purchase/selection intent is greatly influenced by the experience of interacting with the product at first hand.
Its not just what you say or show that’s important its also how your customers feel having experienced what you have to offer.
Think about moving home certainly, you’ll have a check-list of must-have attributes for the new residence, but as property experts will comment; the house-hunters are also looking to buy into the lifestyle that they perceive the new home will give them.
So, we encourage our clients to consider the entire customer journey, so that every aspect of the product experience is brought together in concert to add strength and presence to the product and brand.
We produce the format and the platforms for the means to take the product to the target audience and then for follow-up contact and regular updates to keep the product (and brand) front-of-mind.