PRINT / EXPERIENTIAL: Corporate event materials: IGD clapperboard invitations
IGD’s events for their members are anything but ordinary. Based upon a big night a out at a glamorous hotel, the venue and the materials were produced around the theme of a movie premiere.
Taking a very tactile and novel approach, and wanting to encourage real interaction, the tickets for the event were actually produced as real, working, pocketsize clapperboards (albeit fashioned from card rather than wood!).
It’s not often that the clapping commences before the event even starts!
OUR TAKE ON PRINT:
On a coffee table full of publications, how do you ensure that its your brochure that gets picked up?
A lot like playing a musical instrument in a band – a good piece of print has purpose, is recognisable and leaves space [for the information] to breathe.
We apply the same principles and attention to detail to print as we do to all other media the hooks & triggers, simplicity & ease of navigation, and integration with the wider brand and product message.
We recognise that for a variety of reasons the prevalence of print is shifting under the limelight of electronic communications and media (iPads, Kindles, mobile devices and of course, email, et al). But far from shrinking away, print has new purpose as a tangible format for delivering a message.
Besides the design work, we specify the print, handle the production, delivery and fulfilment (where necessary) and also storage if required.
We produce print in all languages. We can also supply the work as interactive PDFs (like mini downloadable websites) so that clients can distribute it via email and their website.