PRINT: Product & services catalogue / Corporate brochure: MWH
Wallingford Software commissioned a catalogue of their water management software. The catalogue would not only provide solid case studies as working examples of the products, but also include details of the heritage and vision of the company.
Potentially then, there would be a lot of copy!
The elegance of the cover set the tone for the inside pages, where large amounts of copy would need to be carefully managed. This was done by establishing subtle themes for sections of the catalogue combined with simple imagery that comfortably lead the reader’s eyes, rather than taxing their brains!
We also applied website methodology to the navigation of the brochure by providing semi-diagrammatic contents page so that the readers could easily pilot to the exact part of the information that they wanted to see.
OUR TAKE ON PRINT:
On a coffee table full of publications, how do you ensure that it’s your brochure that gets picked up?
A lot like playing a musical instrument in a band – a good piece of print has purpose, is recognisable and leaves space [for the information] to breathe.
We apply the same principles and attention to detail to print as we do to all other media, the hooks & triggers, simplicity & ease of navigation, and integration with the wider brand and product message.
We recognise that for a variety of reasons the prevalence of print is shifting under the limelight of electronic communications and media (iPads, Kindles, mobile devices and of course, email, et al). But far from shrinking away, print has new purpose as a tangible format for delivering a message.
Besides the design work, we specify the print, handle the production, delivery and fulfilment (where necessary) and also storage if required.
We produce print in all languages. We can also supply the work as interactive PDFs (like mini downloadable websites) so that clients can distribute it via email and their website.