ADVERTISING: Trade press: YMT Extraordinary
YMT were looking for a fresh approach for their advertising in engineering trade publication.
What stood out so clearly for us was YMT’s sharp attention to detail, class-leading standards of customer service and their high-quality-vs-price product offering – on the premise of which we developed the ‘Extraordinary!’ campaign.
People in the industry were talking about ‘that girl’ for a long time after the campaign went live.
OUR TAKE ON ADVERTISING:
On average, an ad on an exhibition stand has only 3 seconds to capture an individual’s attention before the visitor moves on. In a magazine, this falls to just 1.6 seconds and online it’s a minuscule 1.2 seconds.
Thumb through any publication or website that contains a lot of ads and there will be a handful that capture your attention. Flick through the same publication again and it will probably be the same ads that hook you long enough for you to look at them.
There are some hooks that are industry-specific, but most can be applied to advertising for any sector. We appreciate and understand the use of both.
Effective ad design and production is only the start. We employ tracking information so that you can measure the return on investment.
We also introduce features into ads that promote customer interaction as well as working with PR agencies to align activities and strengthen awareness.